Video Blog by Richard Robbins
July 7, 2015
[vc_video title=”” link=”https://www.youtube.com/watch?v=DNIao1JynUk”]
Chances are you have more leads than you think. Finding leads is step one in sales but the real secret is in your ability to convert leads to actual customers. Imagine if you could convert just one more lead to a face-to-face appointment each month. What could this mean to your bottom line? Let’s conservatively say 25% of these 12 new appointments could convert into a listing or buyer transaction. What would 3 more transactions per year mean to your bottom line? Tens of thousands of dollars no doubt, so is it worth honing your lead conversion skills? No question and here are 3 quick steps to get you on your way to converting more leads.
Step 1 – Respond Fast and First
With people’s attention spans at an all-time low, response time is critical when it comes to lead conversion. Studies have shown that the first person to respond is most likely to get the business. The amount of time has changed many times over the years, but recent studies say you should respond within 5 minutes of receiving that lead for the highest success rate.
Step 2 – Follow Up, Several Times
This may seem simple, but most sales professionals fail to follow up. Follow up is key when it comes to converting leads, and not just once. 93% of leads are converted after the 6th attempt at a sale. For the most effective lead follow up, you must have a system in place that delivers relevant value to homeowners and homebuyers on a consistent basis. Discover the most effective lead follow up system used by countless RRI coaching members here.
Step 3 – Understand giving starts the receiving process
The third and final secret to boost lead conversion is to embrace the idea that “giving starts the receiving process”. If you continuously bring value, more value than expected, something magical happens. The law of reciprocity unveils itself and value is returned to you in abundance.
Until next time, make it count.
Richard