Real estate is a dynamic business and it’s this unpredictability that great real estate professionals thrive on.  A shifting market is not the time to sit back and wait for things to get better, it’s a time for learning, growth and expanding your skills so that you can succeed in any market.  Here are five ideas to help you Outperform the Market.

1. Face Reality

To ignore the truth doesn’t change the truth and wishing the market would change to fit your agenda is not a good strategy.  You need to accept what the market is doing and become as flexible as it is.  Don’t wait for the market to ‘bounce back’, acknowledge the change and create a plan on how you’re going to succeed.

2. Double Your Output

This is easily said but difficult to achieve, I know.  Imagine doubling your calls, texts and emails to your database.  What if you doubled your marketing efforts and decided to double the amount of open houses you do a month? How would that impact your business?  The secret to this is:  pick a number and stick to it.  Find an amount that is realistic but that also pushes your limitations.

3. Track All Output

In the words of Peter Drucker, “What we measure gets improved.”  Tracking your effort is a guaranteed way to accurately monitor your successes and failures.  Knowing the areas of your business that need improving allows you to focus more of your effort there.  Set a goal and continue to track it everyday to see how you can improve or where you already thrive.

4. Be Intentional

All of your efforts need to lead to one thing:  face-to-face appointments.  Every communication you send out should lead back to achieving a face-to-face appointment.  Setting this intention means you’ve set a goal for yourself and an objective is easier to reach when it has been clearly set out.

5. Qualify, Qualify, Qualify

The person you’re working with needs to have motivation.  In a shifting market, buyer and seller situations can change.  It is crucial that you continuously qualify your clients to understand their needs.  These are the basic fundamentals of success.  When practiced with consistency, I am confident you will outperform under any market conditions.

Remember, it’s a beautiful life, make it count.

Rich