On the 61st episode of The Richard Robbins Show, I sat down with Matthew Ferrara, Dean of Innovation for leading real estate companies and a man who has built an international training firm, helping to deliver management consulting to global sales organizations.
Though Matthew does have his real estate licence, his journey within the real estate industry has not been as clear-cut as you might expect. He has never sold a single home.
“I didn’t know the business from a sales perspective, but I knew it from how it operates with marketing and technology.”
Matthew tells me that his education and background in philosophy and political economics gave him a different perspective on real estate. “I was the guy who took all of the courses and attended all of the classes, trying to understand it from the inside out. Thinking, how can I add value and how can I move things along.”
Prior to the pandemic, Matthew typically travelled over 250,000 miles a year, delivering hundreds of talks and seminars each year. While this sounds like the definition of success, it wasn’t what Matthew necessarily wanted. “I don’t want to just be the guy who did the most seminars, I don’t want that on my tombstone. I want to make a different difference. When I change my mindset from just doing deals, to making a difference, that’s how I unlock the secret to having a good life.”
In this episode of The Richard Robbins Show, Matthew and I discuss the secret to success and how to define yourself within the real estate industry. Matthew will teach you how to escape the ‘Sea of Sameness’, he will share some brilliant ideas on how to stay focused and motivated and, finally, he will change your perspective on the pandemic and why its presence gives you an opportunity to evolve.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode
- Matthew’s “It was the kind of day when…” Morning Journal Activity.
- The secret to success in business and in life.
- How to escape the ‘Sea of Sameness’.
- Understanding how the pandemic changed life’s permissions.
- How to make a valuable difference in the world.
- Seeing the ‘why’ in your work and the impact it makes.
Ideas Worth Sharing
As we see the ‘why’ in our work come to the foreground, the work flows more to us. Matthew Ferrara @richardlrobbins Share on X Our success starts by believing that we’re worthy of it. Matthew Ferrara @richardlrobbins Share on X 90% of our success comes from our sphere of influence. Give them more of the true you, and not the to-do’s, that you do, and you won’t have any challenges separating yourself from the pack. Matthew Ferrara @richardlrobbins Share on XResources in Today’s Episode
- Matthew Ferrara
- Coldwell Banker
- Las Vegas
- Bologna, Italy
- Tagliatelle bolognese
- The Lord of the Rings
- Atlas Shrugged by Ayn Rand
- Beethoven Symphony No. 9
- L’Occitane
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