Do Open Houses Really Work?

Here’s a question I’m asked quite frequently….
Do open houses really work?

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These are exciting times in real estate. Today’s new era has opened up countless new ways for real estate professionals to generate fresh leads using online marketing technologies and lead generating platforms.
So with all these shiny new lead generating options, where does that leave the traditional, tried and true lead strategies like open houses?  Do they still work today? The short answer is YES, but only if you follow a system for today’s new tech savvy consumer.

In fact, ANY type of lead generation you choose will work if you choose to be GREAT at it. There is a quote by Ashleigh Brilliant, artist and writer of Pot-Shots, which states, “Good ideas are common – what’s uncommon are people who will work hard enough to bring them about.”  He raises a very important point, and one I firmly believe in, and that is, “Excellence is not an accident!”  So, how do you make open houses work for you? How do you make them GREAT? How do you DELIVER THE UNEXPECTED?

Aside from promoting the open house well in advance through cold calls and direct mail invites, personalized invitations to neighbours, and ample visible signage, there are many ways you can turn your open house into a transaction, as well as a memorable event and successful lead generator.

In this video, you’ll learn the secrets to hosting highly effective open houses through real life examples inspired by one of our incredible coaching members, Ralph Ciancio!

Until next time, make it count.

Richard