June 26, 2015
By Richard Robbins

[vc_video title=”” link=”https://www.youtube.com/watch?v=3Ms8EjWUpNU&feature=youtu.be”]

If you’re in one of Canada’s larger city centers, chances are you are currently dealing with a shortage of inventory, overpriced listings and even competing offers. Imagine if you could tap into a host of other hidden resources for your buyers, offer more selection and avoid competing offers.

Now that’s value!

Here are 5 fresh ways to get the word out and help your buyers get closer to finding their dream home.

#1 Blogging is powerful platform to promote a specific home your buyers are looking for. This is somewhat like crowd sourcing. Blog about all of the qualities your buyers are looking for in a home, but make sure you are specific. Consider including information about your potential buyers – make it personal – it engages people and motivates them to want to help.

#2 Social Media is another excellent way to get the word out on what your buyers are looking for. Post your buyers dream home wish list on such platforms as Facebook, Twitter, Instagram & LinkedIn. Don’t forget to ask your friends/fans to share the post to help spread the word.

#3 An E-Flyer is a great visual to share with your entire database, and even other agents who may have pocket (off-market) listings. It can be even more effective if you include some information about your potential buyers to really connect with your audience.

#4 Reach out to all of your past leads from the last 12 to 24 months. These people are some of your best potential clients and even if they don’t own the house your buyers are looking for, they may know someone who does.

 #5 Prospecting is still one of the most effective ways to generate business and find new listings. You can reach out by phone, door knock, drop off a letter about the type of home your buyers are looking for or simply talk to everyone you meet in your daily life.

What is YOUR most effective way to find new listings in a busy market? Share your thoughts below and join the conversation.

Until next time, make it count.

Richard