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We’ve all heard the adage, “a picture is worth a thousand words,” but rest assured this adage holds much truth. Studies reveal that human beings process visuals 60,000 times faster than text. This is precisely why social media outlets like Facebook, Instagram and Pinterest are dominated by visuals.

People today are busy and distracted. As sales professionals, we have seconds compared to minutes to convey a compelling message that will help people make a decision that is in their best interest. And visuals – but not just any visuals as I will explain – allow us to do just this.

I’ve seen thousands of beautifully designed listing presentations and thousands of not so beautiful listing presentations – both with equal ineffectiveness. This is the first point I want to make — beauty alone will not transform your listing presentation results.

Incorporating charts, graphs and high quality images into your presentation will help you communicate a message in far less time than text and even a conversation.

However to harness the real power of visuals which is to influence and help people make a decision – you need to incorporate contrasting or comparative visuals that tell a compelling, almost shocking, story.

Instead of telling them how many more homes you’ve sold than the average real estate agent: show them.

Instead of telling them that you sell 92% of your listings– compare this to the board average so they have a perspective of what that really means.

Instead of just saying that staging is important to getting a home sold: show them.

I’d love to know your thoughts on how visuals have impacted your presentations.

Until next time, make it count.

Richard