Does the “blog” section on your website domain look blank? Maybe a few “check out this open house” posts, but nothing more? Or maybe you write occasionally, but just can’t think of anything new to write about? And who has the time for that anyways?…You’ve got houses to sell! These tips will help you figure out what to write about and make the writing process much easier.

Why Should I Care About Blogging?

Content marketing is great way to establish value and reveal yourself as an expert in your field. Once you have your own content you can share in on social media and email marketing or ad campaigns all driving more people to your website.

1. Write about the market

Use market intelligence and add context to the data. Don’t be afraid to give your opinion on where you think the market is heading and why.

2. But don’t always write about the market

With attention being the new currency, it’s time to start thinking about how to stand out. What can you talk about that hasn’t already been talked about?

3. Answer your actual FAQs

Think about the questions your clients are always asking you. Any one of those can be a blog topic.
Those might include:

• Will renovating my bathroom increase the value of my home?
• Are there any dog parks in this neighbourhood?
• What is the market rent for units like this in the neighbourhood?
• Are there any good restaurants nearby?
• What is the city’s long-term development plan for the neighbourhood?
• Will I get a better deal if I work with the listing agent?
• How much do you charge and what’s included in that fee?
• How has the value of homes in this area changed over the past 10 years?
• What is the building process like in this city?
• What new condo developments are being released in the next year?

4. What content do you already have?

How many times have you spent an hour writing a well-crafted, in depth response to an email? Did your client appreciate the helpful response to their question? What are the odds someone else has that same question? That’s up for you to decide, but chances are there’s some blog posts hiding in your sent folder. Here’s a trick you can use for this – Create a folder in your email program titled “content”. Any time you send an email you think would make a great blog post, add it to the file. Now it’s ready there next time you need some inspiration.

5. Guest Posts

This is a great way to use reciprocity to grow your business. It helps give you credibly by having a third party speak on your behalf, plus it puts you in front of a whole new audience, if your guest shares the post with their network. Here are some ideas for guests you could feature in your blog:

• Mortgage broker
• Interior designer
• Financial advisor
• Economist
• Local Politian
• Contractor
• Agent in a resort market near your city

Before writing any post you must know the answer to these questions:

• What problem and I trying to solve?
• What is the solution to that problem?

Most importantly, when writing content you need to dig deep and find out what you client really needs. Remember the old adage, “When selling a drill, customers don’t want ¼” drills; they want ¼” holes”. Ask yourself, “what keeps my audience up at night and how can I help?”

Until next time, make it count!

Rich