Here’s a question I’m asked quite frequently….
Do open houses really work?
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In fact, ANY type of lead generation you choose will work if you choose to be GREAT at it. There is a quote by Ashleigh Brilliant, artist and writer of Pot-Shots, which states, “Good ideas are common – what’s uncommon are people who will work hard enough to bring them about.” He raises a very important point, and one I firmly believe in, and that is, “Excellence is not an accident!” So, how do you make open houses work for you? How do you make them GREAT? How do you DELIVER THE UNEXPECTED?
Aside from promoting the open house well in advance through cold calls and direct mail invites, personalized invitations to neighbours, and ample visible signage, there are many ways you can turn your open house into a transaction, as well as a memorable event and successful lead generator.
In this video, you’ll learn the secrets to hosting highly effective open houses through real life examples inspired by one of our incredible coaching members, Ralph Ciancio!
Until next time, make it count.
Richard