There are some stories that are almost too big to tell, and Walter Schneider’s might very well be one of them. Walter’s influence spans borders and oceans from Canada to the United States and Europe.  His efforts have impacted thousands of lives and given birth to thousands of jobs.

This interview is the story of how the RE/MAX Integra brand was built and the man behind one third of the entire RE/MAX network worldwide.

Walter’s career in real estate began as an agent in 1976.  After joining The Polzler Real Estate Company and meeting business partner, Frank Polzler, in 1978, the two partnered and purchased the rights to RE/MAX Eastern Canada in 1980. “We were real estate people getting into the franchise business, not franchising people getting into the real estate business,” says Walter.  His real estate background was instrumental in RE/MAX Integra’s success and served as his footprint to talk intelligently and sell franchises.

“I’ve never really pursued money, I’ve pursued success. Money becomes a byproduct of success,” Walter told me, and his pursuit of success has known no bounds. Within 7 years, RE/MAX was #1 in Canadian market share and just a few years later, Walter expanded his reach globally to the US and Europe.

Celebrating RE/MAX Integra’s 40th year in January 2020, Walter shares his journey building an empire from a basement to owning over a third of all RE/MAX franchises worldwide.

In this episode of The Richard Robbins Show, you’ll listen to one of the most enterprising minds in real estate, hear his thoughts on the future of our industry and why he thinks daydreaming is a skillset that can change your life forever.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode

• How Walter attracted Top Producers with RE/MAX’s incentives
• Learn how “Double Booking” helped fill Walter’s schedule and sell franchises.
• How real estate farming techniques were used to sell franchises.
• Why analytics and data collection are essential for understanding your business, but that human connection and emotion are critical for success.
• The future of real estate and the impact of technology.
• Why discipline with your time is one of Walter’s keys to success.
• Why daydreaming and reflection can be an effective use of time.
• Warren Buffett’s theory between successful people and the ones who struggle.
• Why direct and purposeful conversation is the key to great meetings.
• Why great entrepreneurs need ‘risk quotient’.

Ideas Worth Sharing

Resources in Today’s Episode

• RE/MAX Integra
• Frank Polzler
• RE/MAX First
• Redfin
• Uber
• Sunquest
• Stapleton Airport, Denver
• Morrison’s Restaurant, Kingston Ontario
• Warren Buffett
• The Graduate
• The Deer Hunter
• Rocky (Film Series)
• Green Book
• Barbarians to Bureaucrats
• Globe and Mail
• Nordstrom

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