The foundational success of any business relies on repeat and referral. Effectively utilizing your database to generate a steady revenue stream is necessary to longevity and prosperity. My next guest on The Richard Robbins Show has subscribed to this teaching which has helped her create a thriving 35-year business inside one of the most competitive markets in Canada.

Carol Lome, a Toronto-based real estate professional, knows just how difficult it is to raise both a growing family and run a prospering business. When Carol started, she was juggling 4 children under the age of 3 and a half, but created a business that has thrived in one of the most competitive markets throughout Canada for over 3 decades now.

Understanding the importance of constant, valuable communication, Carol shares her farming techniques that reach 15,000 people on a bi-weekly basis. She also shares her ‘ABC’ system that helps turn leads into appointments and appointments into active clients.

Full disclosure, Carol has been a member of the RRI Coaching community for 15 years, and she credits much of her continued success to her coaching. Carol tells me that, “Once Dana got me to systemize everything, it took the stress out of my life. I’m actually at a point where I know in November what I’m going to generate for the next year.”

It’s these systems and checklists that has turned Carol into a million dollar producer and in this episode, she shares exactly the tactics and tools she uses that are responsible for her success. Learn how consistency, handwritten letters and a few phone calls a day can transform your productivity and bottom line.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode

• How to successfully manage a growing family and business.
• The power of routine and discipline.
• The benefit of having a coach and accountability.
• How often to touch your leads and methods to high conversions.
• Why old school handwritten notes and voice-to-voice communication is the new play.
• The benefit of learning from your mistakes and asking the tough questions.
• The Two Part Listing Presentation: CMA & Marketing.
• Why you should always ask potential clients, “What are you looking for?”
• How to create ‘The Perfect Morning.’

Ideas Worth Sharing

I’m a firm believer that you constantly have to replace a third of your business every year. Carol Lome @Richardlrobbins Share on X
Feedback is the breakfast of champions. @Richardlrobbins Share on X
Be interested, don’t try to be interesting. Carol Lome @Richardlrobbins Share on X
Own everything. Let nothing own you. @Richardlrobbins Share on X

Resources in Today’s Episode

• • Carol Lome
  • Show Jumping
  • Darren Hardy
  • Bohemian Rhapsody
  • Queen
  • Red Notice by Bill Browder
  • Elton John
  • Saint Martin
  • Georgian Bay
  • Gordon Bay Marine
  • Collingwood
  • Blue Mountain
  • Florida

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