In this next episode of The Richard Robbins Show, I sit down with the President and CEO of the #1 Royal LePage Real Estate Team in Canada, Cailey Heaps.
Despite beating over 18,000 other real estate agents and doing nearly half a billion dollars in sales last year alone, Cailey keeps humble with her achievements and focuses her efforts on creating an excellent customer experience. She tells me, “We’re very proud to be number one in Canada. But what makes us proud of that is the fact that our clients have put us in that position. It’s really, if every client is happy, they’ll promote us.”
Before she was #1 in Canada, Cailey began her storied career in real estate at 23 years old as her mother’s unlicensed administrative assistant, making just $28,000 a year, respectively.
Cailey’s mother, a natural people connector, shaped the way Cailey looks at her business today. “I love what I do.” Cailey proudly says, “But I’m not saving anyone’s life at the end of the day. I really am in this business to help people and I don’t want the focus to be back on me.”
In this episode of The Richard Robbins Show, Cailey and I talk about how properly being in charge of your business means letting go of your control over it. Cailey explains her hiring process that allows her to thrive and trust the people she works with. We also talk about marketing strategies, Customer Service versus Customer Experience and why focusing your efforts on your clients happiness will always pay dividends.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode
- Working with Family and How to Properly Manage Expectations.
- Growing Your Real Estate Business Organically.
- The Importance of Focusing on Client Experience.
- How to Properly Leverage Your Sales Agents Time.
- S.W.A.T. Analysis and How to Use it in Your Business.
- K.P.I.s and How to Implement them Into Your Business.
- Why it is Critical to Start Using a CRM Today.
- The Power of Accountability Partners.
- How to Have a Great Work Life Balance.
- The Discipline of To-Do Lists.
- Why Hiring for Mindset Over Skill is Something to Highly Consider.
Ideas Worth Sharing
Agents tend to make it about themselves. I love what I do, but I’m not saving anyone’s life at the end of the day. I really am in this business to help people and I don’t want the focus to be back on me. @heapsestrin… Share on X
We’re very proud to be number one in Canada. But what makes us proud of that is the fact that our clients have put us in that position. It’s really, if every client is happy, they’ll promote us. @heapsestrin @richardlrobbins Share on X
I really believe in playing to people’s strengths. Someone who is a really strong sales person, probably isn’t super, super strong in the paperwork side or marketing side. We fill in gaps, play to their strengths and support their… Share on X
Resources in Today’s Episode
Enjoy the show?
Subscribe to the podcast using your favourite service or sign up here to receive Richard’s podcast notifications and weekly blog updates.
