Become an RRI CertifiedTM Leader today. Learn to create champions who can outperform in any market.


Broker/Leader
Certification Course Overview

Designed Exclusively for Brokers, Managers, Trainers and Team Leaders

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Masters FormulaTM Broker-Leader Certification program equips you with the confidence, skills and tools you need to become an inspiring, engaging and impactful leader.

Combining advanced level leadership learning with Richard Robbins, with step-by-step lesson plans and accountability tools, we’ve taken the guesswork out of how to host a powerful training.

The easy-to-use, online platform gives you the flexibility to release content at your discretion, track your agents’ progress (homework), pull reports and view test scores to identify areas for improvement for future coaching.

The Leader Program Includes:
Online Training Course (5 Segments, Run Time: 46:27)
Exclusive Leader Manual
      - Certification Workbook
      - 165+ Page Masters FormulaTM Workbook
       with Answers
      - Detailed Lesson Plans
      - Resources, Tools, Marketing
Advanced Manager Access
      - Access to All Courses
      - Content Access for 1 Year
Dedicated RRI Relationship Manager and Support

Why Choose Masters FormulaTM
for Your Agents?

Featuring the most in-depth real estate sales and business intelligence, Masters FormulaTM is designed to not only increase your production and sales effectiveness, but it specifically targets three crucial challenges facing all Canadian agents today:

Inconsistent Lead Generation

Learn to generate an abundance of high quality leads, and more importantly, how to convert them.

Reactivity and Lack of Time

Learn to treat your business like a business, and move from being reactive to proactive, putting you in the driver seat of your business and your life.

Uncertainty & Complexity

Learn to confidently navigate changing conditions, sift through the bombardment of choice for your clients and yourself, and get to the heart of what will work for you in your business.


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Masters FormulaTM Agent
Certification Overview



Masters FormulaTM Agent Certification is a 10 week program that combines in-class participation, online learning and accountability for maximum results and effectiveness.

Agents walk away with:
- A step-by-step system for generating high quality leads tailored to their strengths
- Improved sales and presentation skills for today’s new real estate world
- Clarity and a laser sharp focus on individual goals, both personal and professional
- A complete business and marketing plan for breakthrough growth
- The inspiration and motivation to take massive action toward their goals

Agent Certification Program Includes:

10 Week Certification Course
165+ Page Workbook
Online Access for 12 Weeks
Downloadable Tools
      - Business tools
      - Trackers
      - Worksheets
      - Marketing templates

Course Outline

1RRI's 5 Non-Negotiables for Real Estate Success
Building a Business that Serves the Life of Your Dreams

2Marketing & Lead Generating Systems for People You Know
RRI's Lifetime Referral System 3.0

3A System for Generating a 15-20% Return on Your Database
Designing Your Personal LRS Touch System

4Marketing & Lead Generating Systems for People You Don't Know | Part I
The Most Effective Low Cost Ways to Generate New Business

5Marketing & Lead Generating Systems for People You Don't Know | Part II
The Most Effective Low Cost Ways to Generate New Business

6Strategic Influence, Lead Follow-Up and Conversion Strategies
Mastering the Art of Influence to Convert More Leads to Appointments/Contracts

7Buyer & Seller Success Systems
From Pre-Appointment Processes to Preparation & the Consult

8Listing Workshop
Three Stages of a No-Fail Listing Presentation (Includes all objection handlers)

9Mastering the Single Most Important Metric in Real Estate
Learning to Embrace the Power of Planning & Tracking, Simplified

10The Client Experience & the Secret to Taking Consistent Action
Setting Yourself Apart from the Competition & Mastering the Art of Taking Massive Action

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Get RRI CertifiedTM today.
$498+tax

Contact RRI at 1.800.298.9587 or register below.


Get Certified

See what our clients have to say

I’ve trained on a lot of programs over 38 years and this is without a doubt the best one. Our agents love how realistic and actionable the program is. Richard doesn’t waste time and he doesn’t flourish. He just gets straight to the point. Because of that the agents are really grasping the lessons.

Barbara Frueh

Broker of Record | Royal LePage First Contact

Too many brokerages try to do training for their agents but don’t have a structured program. Masters FormulaTM allows us to have that structure and develop relationships with agents ourselves instead of a third party. The way it’s delivered, in 3-6 minute videos, is the best way for people to learn.

Paul Baron

Broker of Record and Owner | Century 21 Leading Edge Realty Inc.

I’ve been in the business 30 years and have seen a lot of training, but nothing compares to how much my agents and I have enjoyed Masters FormulaTM. Richard teaches agents how to run a business not just how to be an agent. He is such a fantastic instructor and I’ve been a fan of him and his company for a long time.

Noel Coppins

Co-Owner | RE/MAX Jazz

This was probably the best online (maybe even offline) course that I have taken in real estate. Richard is very thorough, and one can tell that a lot of thought and effort was put into this program...I am almost finished watching all the videos again and reviewing the information. As Richard would say, repetition is the key to learning.

Lambros B. Demos

Royal LePage Realty Plus