Become a Masters Formula© Certified Agent today. Build a business that outperforms in any market.



"...best online course I have taken..."

This was probably the best online (maybe even offline) course that I have taken in real estate. Richard is very thorough, and one can tell that a lot of thought and effort was put into this program... I am almost finished watching all the videos again and reviewing the information. As Richard would say, repetition is the key to learning.

Lambros B. Demos
Royal LePage Realty Plus

Why Choose Masters Formula©?

Featuring the most in-depth real estate sales and business intelligence, Masters Formula© is designed to not only increase your production and sales effectiveness, but it specifically targets three crucial challenges facing all Canadian agents today:

Leads

Inconsistent lead generation and poor conversions.

Value

Inability to effectively communicate your value.

Change

How to successfully navigate change by focusing on the right things, rather than everything.

Masters Formula©
Agent Certification Overview



Masters Formula© Agent Certification is a 10 week program that combines in-class participation with your broker, online learning and accountability for maximum results and effectiveness.

You will walk away with:
- A step-by-step system for generating high quality leads tailored to your strengths
- Improved sales and presentation skills for today’s new real estate world
- Clarity and a laser sharp focus on individual goals, both personal and professional
- A complete business and marketing plan for breakthrough growth
- The inspiration and motivation to take massive action toward their goals

Certification Includes:

10 Week Training Course
165+ Page Workbook
Online Access for 12 Weeks
Downloadable Tools
      - Business tools
      - Trackers
      - Worksheets
      - Marketing templates

Detailed Course Outline

1: RRI's 5 Non-Negotiables for Real Estate Success
Building a Business that Serves the Life of Your Dreams

2: Marketing & Lead Generating Systems for People You Know
RRI's Lifetime Referral System 3.0

3: A System for Generating a 15-20% Return on Your Database
Designing Your Personal LRS Touch System

4: Marketing & Lead Generating Systems for People You Don't Know | Part I
The Most Effective Low Cost Ways to Generate New Business

5: Marketing & Lead Generating Systems for People You Don't Know | Part II
The Most Effective Low Cost Ways to Generate New Business

6: Strategic Influence, Lead Follow-Up and Conversion Strategies
Mastering the Art of Influence to Convert More Leads to Appointments/Contracts

7: Buyer & Seller Success Systems
From Pre-Appointment Processes to Preparation & the Consult (Includes buyer consult role play)

8: Listing Workshop
Three Stages of a No-Fail Listing Presentation (Includes all objection handlers)

9: Mastering the Single Most Important Metric in Real Estate
Learning to Embrace the Power of Planning & Tracking, Simplified

10: The Client Experience & the Secret to Taking Consistent Action
Setting Yourself Miles Apart from the Competition & Mastering the Art of Taking Massive Action

Download Brochure

Ask your broker for details on how to register or call an RRI Advisor today. 1.800.298.9587

Contact RRI at 1.800.298.9587

Book a Call

See what our clients have to say

Our agents saw a lot of value in Masters Formula. It being spread over 10 weeks was perfect as it gave them time to implement what they were learning rather than being overwhelmed with too much information up front. I was really impressed with how engaged all the agents were. Nearly all the agents stuck with the program for the full 10 weeks.

Dan Morrison

Royal LePage Sussex

This was probably the best online (maybe even offline) course that I have taken in real estate. Richard is very thorough, and one can tell that a lot of thought and effort was put into this program...I am almost finished watching all the videos again and reviewing the information. As Richard would say, repetition is the key to learning.

Lambros B. Demos

Royal LePage Realty Plus

I’ve trained on a lot of programs over 38 years and this is without a doubt the best one. Our agents love how realistic and actionable the program is. Richard doesn’t waste time and he doesn’t flourish. He just gets straight to the point. Because of that the agents are really grasping the lessons.

Barbara Frueh

Broker of Record | Royal LePage First Contact